You know you need fast, reliable broadband to keep your customers happy throughout your premises – from the top floor of a hotel to the end of a pub garden.
But what does all the jargon mean?
Here’s our Jargon Buster to help you decode the world of broadband.
BROADBAND: a high-speed internet connection that is your gateway to working and playing online.
BANDWIDTH: the maximum amount of data transmitted over an internet connection in a given amount of time.
BITS: the jargon for measuring broadband speed is bits per second (bps). This is how fast data is transferred in and out of your premises.
KBPS: kilobits per second.
MBPS: megabits per second.
GBPS: gigabits per second. Gb is quicker than Mb, and Mb is quicker than Kb, so the bigger the number, the speedier the connection.
DOWNLOAD SPEED: the speed at which data (such as websites, apps and music) is transferred to your premises. The more bps your broadband can handle, the quicker customers and staff can download a file, the higher quality video they can stream and the more users the connection can handle at once.
UPLOAD SPEED: the pace at which data (such as a PowerPoint presentation, large files, videos or photographs) is sent from your venue to the internet, to be transferred to friends or colleagues, a remote sharing network or social media site.
SUPERFAST BROADBAND: fibre optic broadband with speeds starting from around 24Mbps. It uses fibre optic cabling that transmits signals as light so can transfer data far faster and further.
ULTRAFAST BROADBAND: the next step up in fibre optic technology, defined by Ofcom as a connection speed of 300Mbps+.
GIGABIT BROADBAND: the Formula 1 of broadband options! Any service reaching 1Gb+.
Different types of connections
ADSL: Asymmetric Digital Subscriber Line or standard broadband. It uses copper telephone lines to reach your venue, averaging a download speed of around 10Mbps and upload up to 1Mbps.
FTTC: Fibre To The Cabinet. Fibre optic cables run only up to your nearest street telephone cabinet, with copper wires taking the service into your premises. It enables speeds over 24 Mbps.
FTTP: Fibre To The Premises. This is a ‘full-fibre’ service, bringing a fibre link right into your venue rather than relying on copper wiring. It provides speeds of 80 Mbps and higher.
FTTH: Fibre To The Home. Exactly the same as FTTP, but for domestic users.
HFC: Hybrid Fibre Coaxial. This uses fibre optics to a street cabinet then coaxial cable instead of copper telephone lines to take the connection into individual premises.
ETHERNET: Highly reliable, symmetrical (the same speed uploading as you get downloading) high speed connection up to 10Gb/s.
The need for fast, reliable broadband to give your customers a seamless online experience whilst on your premises goes without question. However, untangling the world of broadband and internet connectivity and knowing what is right for you business can be challenging!
Contact the Marston’s Telecoms team today by calling 01902 283 300 or emailing email@example.com and benefit from the knowledge and experience of a team of hospitality tech specialists currently managing over 1,000 pubs, hotels and restaurants throughout the UK.